Sajad Semsar

Sajad Semsar currently serves as the AVP of Personalization Platform & Measurement at Sun Life, having joined the company in January 2024. Prior to this role, Sajad held various leadership positions at Bell from July 2017 to January 2024, including Director of Media Strategy | AdTech and Director of Marketing Technology | Analytics | Personalization. Sajad's experience also includes serving as Head of Digital Marketing at LG Electronics Canada from June 2016 to July 2017, and as a Senior Manager, Client Development, and Business Development Manager at Mediative between August 2010 and June 2016. Additionally, Sajad worked as a Media Account Consultant at Yellow Pages Group from July 2008 to August 2010. Sajad holds a Bachelor of Arts in Business Economics from York University and a Bachelor of Commerce in E-Business Marketing from Humber College.