Beth Hathcock

Beth Hathcock is an accomplished marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as the Director of Marketing for Window at Sunbrella Fabrics since September 2021, Beth has previously held positions including Senior Marketing Consultant at Odyssey Elixir and Marketing Director at Sunshine Beverages, LLC. With a strong background in brand management, Beth has worked at ITG Brands as Director of Brand Marketing, where responsibilities included developing brand plans and financial forecasts. Experience also includes significant roles at Lorillard Tobacco Company, PepsiCo, and Market America, Inc., emphasizing strategic marketing initiatives and relationship management. Educational qualifications include a Bachelor's Degree in Business Administration from Peace College and various certificates in marketing and leadership from prestigious institutions such as Harvard Extension School and the Center for Creative Leadership.