Reid Mitchell

Reid Mitchell has a diverse range of work experience, starting with their current position as the Director of Trade & Shopper Marketing at SNDL Inc., where they have been since June 2023. Prior to this role, they served as the National Manager of Trade Marketing at the same company from July 2020 to June 2023. Before joining SNDL Inc., they worked as a Regional Sales Manager from June 2019 to July 2020.

In 2018, Reid was the Manager of Marketing at 420 Premium Market. From June 2017 to May 2018, they served as the Director of Corporate Partnerships at the Winnipeg ICE Hockey Club.

Reid began their career at the Calgary Sports and Entertainment Corporation in 2013, where they held various roles including National Partnership Specialist from June 2016 to June 2017, Corporate Sponsorships Coordinator from April 2014 to June 2016, and Marketing Coordinator from July 2013 to April 2014.

Before their time at the Calgary Sports and Entertainment Corporation, Reid worked as an Events Coordinator at Elite Sports Management from March 2012 to July 2013.

Reid Mitchell earned their Bachelor's degree in Sports Marketing from Mount Royal University between 2010 and 2015.