Luis F. Gutierrez-Munoz

Luis F. Gutierrez-Munoz has a diverse work experience spanning multiple industries. Luis F. began their career at Tecnológico de Monterrey, where they gained experience in market research and analysis. Luis F. then worked at Televisa as a Sales Executive, where they were responsible for prospecting and closing advertising contracts. Luis F. later joined Hospital Médica Sur as a Marketing Manager, where they developed and executed marketing strategies for various business and medical units.

Gutierrez-Munoz then transitioned to HSBC as a Marketing Manager Propositions, where they planned and executed marketing strategies and campaigns for different financial products and propositions. Luis F. also played a key role in launching the Advance Proposition into the Mexican market.

After their time at HSBC, Gutierrez-Munoz joined Scotiabank as a Credit Card Product and Loyalty Manager, where they developed and led engagement campaigns to drive credit card spend and loyalty. Luis F. also established strategic alliances for promotional campaigns.

Gutierrez-Munoz then joined Starbucks Mexico as a Starbucks Card Sr. Manager, where they focused on driving business performance and new product strategy for the Starbucks Card. Luis F. also contributed to customer acquisition through B2B sales.

Next, Gutierrez-Munoz joined PriceTravel Holding as the Head of B2B Travel Program, where they were responsible for acquiring new members and developing sales, marketing, and promotion strategies for the Mexico Affiliates Program. Luis F. also managed IT resources to provide technological solutions to affiliates.

Most recently, Gutierrez-Munoz worked at Con M de México as a Co-founder and Partner, where they created a booking engine to promote travel in Mexico.

Currently, Gutierrez-Munoz is the Head of CE & Loyalty at SunExpress, a role they have held since 2019.

Luis F. Gutierrez-Munoz has an educational background that includes a Master of Business Administration (MBA) degree from the University of Hertfordshire, which they pursued from 2005 to 2007. Prior to that, they completed their Bachelor's degree in Marketing at Tecnológico de Monterrey, where they studied from 1998 to 2003.

In addition to their formal education, Luis F. Gutierrez-Munoz has obtained certifications to enhance their professional skills. Luis F. is a Certified Scrum Product Owner (CSPO), certified by the Scrum Alliance, which they obtained in November 2023. Luis F. has also completed an Internal Audit Formation, but detailed information regarding the institution and the specific time of completion is unavailable.