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Miriam Rios

Commercial Intelligence Director And Key Acounts For Latin America at SunMedia

Miriam Rios has over 17 years of work experience in the media and advertising industry. Miriam is currently working as the Commercial Intelligence Director for Latin America at SunMedia, where they strategize and implements transformative projects related to OTT, programmatic advertising, performance marketing, and branded content. Miriam also establishes and maintains strategic partnerships with agencies and clients, identifying and creating plans for new business opportunities.

Prior to their current role, Miriam worked at A+E Networks Latin America, where they served as the LATAM Director of Revenue User Intelligence. In this position, they led the research and sales strategy for the LATAM market, utilizing insights and consumer feedback to enhance sales, marketing, public relations, and affiliate teams. Miriam also held roles in Ad Sales User Intelligence and Ad Sales Research Manager at A+E Networks.

Miriam's previous experience includes working at Havas Media Group as the Director of New Business, where they contributed to business development, and as the Coordinator of Consulting. Miriam also worked at Materia Gris Media as the Coordinator of Research & Insights and at Carat as a Research Supervisor. Miriam started their career at Vale Network as a Media Executive.

Throughout their career, Miriam has demonstrated expertise in research, market intelligence, and sales strategy within the media industry.

Miriam Rios attended the Universidad Nacional Autónoma de México from 2002 to 2006. During this time, they earned a degree in Licenciada en Ciencias de la Comunicación, with a specialization in Publicidad.

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Timeline

  • Commercial Intelligence Director And Key Acounts For Latin America

    February, 2022 - present