Silvia Fernandez Medrano

Silvia Fernandez Medrano has a rich and diverse work experience spanning various roles and companies. Silvia is currently serving as the Head of Platforms & CTV at SunMedia since 2022. Prior to this, from 2015 to 2022, they worked at Mindshare Spain as the Trading Director, where they were responsible for creating a global negotiation strategy and optimizing budgets for clients in different sectors such as Entertainment, FMCG, Automotive, and Banking. Silvia also held the position of Trading Manager at Mindshare Spain from 2011 to 2015.

Before joining Mindshare Spain, Silvia worked at Kinetic Worldwide as the Head of OOH Department from 2009 to 2011. In this role, they were responsible for the negotiation, planning, optimization, and purchase of out-of-home media and special actions. Silvia handled accounts for clients such as Unilever, Ford, Land Rover, Volvo, Mazda, Clarins, and more.

From 2007 to 2008, Silvia held the position of Account Director at SCP Eventos y Comunicación, an agency specializing in event creation and multimedia communication. Silvia managed accounts, led the account team, and also played a key role in acquiring new clients such as Peugeot, Fox, Procter & Gamble, and Repsol.

Earlier in their career, from 2003 to 2007, Silvia worked at Outdoormedia as the Account & Marketing Director. Silvia successfully established and managed offices in Barcelona and Madrid, coordinated their development, and trained and led teams.

Overall, Silvia Fernandez Medrano has extensive experience in negotiating, strategizing, optimizing budgets, managing accounts, leading teams, and acquiring new clients in the media and communication industry.

Silvia Fernandez Medrano has a diverse educational background in the field of digital communication and business administration. In 2005 to 2006, they pursued a Master in Business Administration (MBA) at IE Business School. Following this, in 2012 to 2013, they attended Universidad Complutense de Madrid where they obtained a Master in Digital Communication with a focus on Digital Business. Later, in 2017 to 2018, they enrolled in GroupM to pursue a Master en Transformación Digital in the field of Digital Communication.

In addition to their formal education, Silvia has acquired additional certifications to enhance their skills. In October 2021, they completed ThePowerDigitalMarketing program offered by ThePowerMBA. Silvia also obtained expertise in Search Engine Optimization (SEO) through ThePowerMBA's Experto en SEO certification program, which they completed in the same month and year.