Farop Sharif

Farop Sharif currently serves as the Head of Customer Success for APAC at SUNRATE, leading customer service, pre-sales, and sales support for B2B clients outside of China. Previously, Farop held the position of Customer Excellence at Gentari, focused on partnership initiatives in banking, insurance, and automation. Farop's experience also includes being the Chief Customer Experience Officer and Director of User Experience at Touch 'n Go Group, where initiatives were implemented to enhance customer satisfaction and operational efficiency. Farop has a strong background in customer advocacy from a role at Allianz Malaysia, where numerous awards were achieved under leadership. Farop's career started at Citi, where a 14-year journey included positions such as Assistant Vice President, leading customer-centered initiatives across various departments.