Jonathan Caton

Jonathan Caton currently serves as the Global Accounts Director - GTR at Beam Suntory, focusing on a strategic plan to support the global travel retail industry's recovery post-pandemic. Prior to this role, Jonathan held the position of Commercial Director at GFG Alliance, where responsibilities included launching a carbon-negative canned water brand and supporting sustainability goals. Jonathan's extensive experience in the consumer goods sector is further highlighted by a tenure as Sales Director for global customers at Treasury Wine Estates, where Jonathan managed iconic wine brands, and as Business Unit Director at General Mills, overseeing significant sales within the UK market. With a strong background in sales and business development, Jonathan's career began at Procter & Gamble as a Business Development Manager in Belgium. Academic credentials include a WSET Level 3 Award in Wine and a Bachelor's Degree in History and Politics from the University of Exeter.