Mel Carter

Mel Carter is a Senior Customer Marketing Manager specializing in global travel retail at Suntory Global Spirits since December 2024, following over thirteen years at altavia.uk, where Mel held several roles including Senior Strategist and Global Travel Retail Account Director, achieving multiple industry awards for innovative marketing campaigns. Mel's expertise encompasses brand strategy, client leadership, and omnichannel marketing, with significant accomplishments in the spirits sector, including recognition for outstanding work with brands such as Caorunn and Glenfiddich. Educational qualifications include a 1st Class (Hon) BA in Business Entrepreneurship from the University of Northampton.