Michelle Lasorsa

Michelle Lasorsa has extensive work experience in various roles related to customer experience design, service design, marketing, and brand management. Michelle started their career as a Marketing Manager at Ultraceuticals, where they successfully enhanced brand representation and communication. Michelle then worked at Pacific Magazines, where they achieved significant sales growth and led successful marketing campaigns for Men's Health Magazine and Women's Health Magazine. Michelle also has experience as a Marketing Projects Manager at Ontex Australia and as a Senior Manager in Strategy and Marketing at Exceed Marketing. Michelle later held roles as an Experience Design Lead and Product Owner at RSL Care, where they utilized human-centered design methodology to address critical business questions and developed a health and wellness app, among other responsibilities. Michelle continued their career as a Customer Experience Designer at Auto & General before joining A2B Australia Limited as a Service Designer Lead. Michelle then worked as a Lead Service Designer at Arq Group. Currently, Michelle is employed at Super Retail Group as a CX Design Lead.

Michelle Lasorsa completed their Master of Business Administration (MBA) in Business Administration and Management from QUT (Queensland University of Technology) from 2017 to 2019. Michelle also pursued a diploma in Digital Marketing from ADMA IQ from 2015 to 2016. In addition, they obtained a certificate in Strategic Marketing from the Australian Institute of Management in 2007 and a diploma in Marketing from APM College of Business and Communication in 2000. During 2016, they had a design thinking experience at Echos Desirable Futures Lab, but no specific degree was mentioned for this program. Furthermore, they have completed a course on Agile Fundamentals at Soft Education in 2015, without specifying a degree earned.