Alexey Larchenkov

Alexey Larchenkov is an experienced professional in brand management and international sales, currently serving as the Brand Director for Superdry since August 2020, overseeing the brand's full performance in Russia. Prior roles include Head of International Sales at Grunge John Orchestra.Explosion, where Alexey managed the first Russian clothing brand blending innovative fabrics and functionality, and Brand Director for Superdry in September 2018, responsible for profitability and strategic marketing initiatives. Additional experience includes roles such as Creative Brand Manager at Pervoe Reshenie, District Manager for the CIS territory at Benetton Group, Brand Director at Clarks, and Brand Manager at JAMILCO GROUP OF COMPANIES for New Balance. Alexey holds a Bachelor's degree in Commerce with a specialization in real estate evaluation from the Moscow Institute of Municipal Economy and Construction.