Ana Maria Cabal Rubiano

Retail Manager at Superfuds

Ana Maria Cabal Rubiano has a diverse work experience spanning multiple companies and roles. Ana Maria'smost recent position is as a Retail Manager at Superfüds™, where they are responsible for developing market strategies to increase the market share of Mundo Saludable brands in the retail sector. Ana Maria also manages the launch strategy for new brands and products, as well as the codification process for them. During their time at Superfüds™, there has been a significant sales growth of 63% in 2021 compared to 2020.

Prior to their role at Superfüds™, Ana Maria worked at YaQui as a Brand Manager, leading the redefinition of the brand concept and attributes for the design of a new e-commerce portal. Ana Maria also created the Go to Market strategy and monitored its execution, resulting in an improved user experience and the addition of more than 13 new stores.

Before that, Ana Maria served as a Commercial Manager at Asesora y Promotora de Activos SAS, where they led the development of a new brand strategy to effectively communicate the benefits of their financial product. Ana Maria was also responsible for developing new business lines and constructing the company's communication strategy.

Ana Maria's earlier experiences include positions at Johnson & Johnson, where they worked as a Trade Marketing Specialist for the Neutrogena brand, leading strategic planning and tactics to enhance the in-store shopping experience. Ana Maria was also responsible for managing the Trade Marketing budget for Neutrogena. Additionally, they worked as a Category Management Specialist, focusing on the baby care category in Supermercados Independientes and executing category management projects in the Andean region. Prior to these roles, Ana Maria held positions as a Sales Executive, Trade Marketing Assistant, and Assistant Salesperson.

Ana Maria Cabal Rubiano attended the Universidad ICESI from 2007 to 2013. During this time, they pursued two degrees: a Profesional en Mercadeo Internacional y Publicidad, with a field of study in Marketing/Marketing Management, General, and an Administradora de Empresas, with a field of study in Gestion Organizacional.

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