Eric Siebenaler

Eric Siebenaler is currently the Director of Character Design at SUPERPLASTIC®. Previously, Eric worked as the Head of Character Design at EJS Design LLC and as a Product Designer at Hasbro. With a background in Industrial Design from Purdue University, Eric has extensive experience in leading visual development, illustration, and storyboarding for various entertainment projects and new IP content pitches. At Hasbro, Eric also held leadership roles within the Littlest Pet Shop and Star Wars brand teams, leading design initiatives and driving the creative vision for product development.