Lucas Jatobá

Lucas Jatobá is a seasoned creative leader with extensive experience in design and film direction. Currently serving as Creative Lead and Design Director at Superside, Lucas oversees AI-powered creative services for a diverse portfolio of over 450 global companies, including Amazon and Google. As the Founder and Creative Director of Living Library, Lucas is dedicated to producing films and campaigns that inspire growth and awareness for brands like Sony and ASICS. Previous roles include Senior Creative at GUT São Paulo, where Lucas contributed to a global campaign for Michelob Ultra, and Associate Creative Director at DOJO, directing projects for major clients such as Amazon Music and Taco Bell. Lucas’s career spans notable positions at VMLY&R, Havas Worldwide, Droga5, and Contrapunto/BBDO Barcelona, supported by a degree in Social Communication from ESPM Escola Superior de Propaganda e Marketing.