Daniela Aluma

Daniela Aluma is an experienced professional specializing in consumer and market research, as well as user experience (UX) research. Currently serving as the Consumer & Market Research Lead and UX Research Lead at Banco Supervielle since June 2021, Daniela has previously held various roles at Coderhouse, including Docente and Coordinadora in UX/UI Design, and worked as a UX Researcher at OLX Group. Daniela's background includes significant positions at Ipsos, where responsibilities involved directing projects in market strategy and innovation, and Kantar TNS, where roles ranged from Account Executive to Research Analyst. Academic credentials include degrees in Sociology from the University of Buenos Aires, along with a qualification in UX Design from Digital House.