Gemma Doyle is the Co-CEO and Founder of SurgeROI, where an advanced VIP CRM system is being introduced to enhance relationship management and optimize VIP lifecycle campaigns using data science models. Previously, Gemma served as the Vice President of Player Success at Zynga, where strategic customer experience initiatives were implemented, leading a team of 85 support professionals. Gemma's career at Zynga also included roles as Senior Director and Director of VIP Operations, focusing on transforming support functions into revenue-generating units. Prior experience includes managing customer operations in the online gaming industry at Sportingbet and Sportsbook.com, overseeing various market segments and operational changes. Educational credentials include certifications from DIT Mountjoy Square, HOSCA, the Institute of Bankers, the Institute of Leadership and Management, Prince2, Bright skills, and an Executive Leadership Certificate in Coaching & Executive Leadership from Mariposa.
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