Merritt H. Spelina

Merritt leads customer experience and sales analytics at SIA following two decades thriving in roles that allow her to ethically serve companies and key corporate stakeholders. Merritt manages customer-facing sales operations and is working to establish best-in-class loyalty, customer engagement and internal reporting to drive business growth. With roles at Sientra (NYSE: SIEN), CBRE, Inc. and Lord Abbett & Co., LLC, Merritt has thrived within heavily-regulated fields while continuing to drive customer acquisition, retention, and revenue generation.