SURI (Sustainable Rituals)
Dean Wei is an accomplished creative professional with extensive experience in leading and advising within the advertising and creative industries. Currently serving as an Advisor to the Founders at SURI since January 2025, Dean has previously held notable positions including Creative Consultant at YouTube and Chief Creative Officer at Crispin Porter + Bogusky. Other significant roles include Creative Consultant at Google Creative Lab, Executive Creative Director at Wieden + Kennedy, and Creative Director at Apple EMEA. Dean's early career includes positions at BBH London as a Senior Copywriter and at Wieden + Kennedy as a Creative Director. Academic achievements include an AB cum laude in English and American Literature and Language from Harvard University.
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SURI (Sustainable Rituals)
SURI focuses on providing products in the field of the oral care industry.