Rolf Lorentzon

Rolf Lorentzon is an experienced professional in retail management, currently serving as Driftschef at Svensk Direktreklam AB since September 2018. Prior to this, Rolf held the position of CEO at Zoogiganten, overseeing a leading pet and pet food store while initiating a progress program for sales retention. Rolf's career includes roles as Project Coordinator at the University of Lund, where collaboration between academia and the business sector was emphasized, and various managerial positions at Media Markt, Lindbak Retail Systems, Gordion AB, and Axfood. Rolf began the career as Store Manager at ICA, where notable recognition was achieved. Educational background includes a Bachelor's degree in Economics from Lund University and certification as an ICF Coach. Rolf's professional journey reflects extensive expertise in retail, sales management, and strategic coordination.