Erik Westerdahl

Erik Westerdahl is a seasoned professional in service design and strategy with extensive experience across various roles and companies. Currently serving as a Senior Service Designer at Svenska Spel since November 2024, Erik previously contributed to Rebel and Bird in multiple capacities, including COO and Growth Lead, focusing on product innovation and team management. Erik's expertise includes leading cross-functional teams, driving digital transformation, and developing customer-centric services, demonstrated during previous roles at Daytona and Daresay Digital Agency. Founding Viltra Designstudio AB, Erik showcased a dedication to graphic design inspired by Sweden's culture. Educational background includes a Bachelor of Fine Arts in Industrial Design from Konstfack, supplemented by additional studies at renowned institutions such as ArtCenter College of Design and Linnaeus University.