Ursula Haas

Ursula Haas is a seasoned professional with extensive experience in user experience (UX) design and product ownership, currently serving as UX Lead at Sveriges Radio since February 2003. In this role, Ursula collaborates across the organization to enhance internal production tools and public products, ensuring they align with user needs and corporate strategies. Additionally, Ursula combines roles as UX Lead and Product Owner for a newly established design system team focused on developing a unified design framework for digital public products. Previous positions include managing UX and design teams, leading cross-functional discovery projects for new digital news offerings, and overseeing personalization initiatives for digital content. Ursula's educational background includes a Fil.kand in Art History from Lund University and design training from various prestigious institutions.