Simone Smyth

Simone Smyth is a seasoned design and product professional currently serving as VP of Product at Swap since October 2024. Prior experience includes the role of Head of Product - Experience & Extensibility at commercetools and Chief Innovation Officer at Atomic. As the CEO and Founder of Bello, Simone focused on enhancing cycling safety for all. Additional experience encompasses leadership positions such as Head of Design at The Main Ingredient and Design Director at HyperBrow Design Studio, along with freelance roles as a design consultant and art director. Simone's career began after earning a BA Honours in Design, Visual Communications from Technological University Dublin.