Danielle van Alewijn

Daniëlle van Alewijn serves as the Chief People Officer (CHRO) at Swapfiets since January 2020, overseeing all HR functions and leading a team of 25 HR professionals. Prior experience includes roles at FrieslandCampina from April 2015 to January 2020, where Daniëlle was the Global HRBP for FrieslandCampina Ingredients and also managed Talent Acquisition and Talent Management efforts. Daniëlle's career further includes a position as Global Manager of Talent Acquisition at Booking.com, and a general management role at Effectory, enhancing the company's growth and reputation internationally. Additional experience spans coaching in sales and operational management at WUA! and serving as a Customer Service Coordinator at Heineken. Daniëlle's education is robust, with degrees from prominent institutions including Nyenrode Business University and the University of Melbourne, alongside various specialized courses in business and economics.