Antoine Ernst

Chief Transformation Officer at Swarovski

Antoine Ernst has a diverse work experience spanning several decades. Antoine is currently working as Chief Transformation Officer at SWAROVSKI since May 2022. Prior to this, they were an Independent Executive, Board member, and Investor at A&LE Funds starting from September 2021.

Before their current roles, Antoine held various positions at JTI (Japan Tobacco International) from 1999 to 2021. Some of their notable roles include Chief Transformation Officer from June 2018 to August 2021, Chief Marketing & Sales Officer from January 2016 to June 2018, General Manager Russia from an unspecified start date to December 2015, and General Manager Ukraine from May 2010 to June 2013.

Antoine also worked as R&D Strategy Vice President, Corporate Strategy & Communications Vice President, General Manager Winston, General Manager Greece, and VP Marketing Russia during their tenure at JTI.

Additionally, Antoine worked as Marketing Director at RJ Reynolds International from October 1996 to December 1998 and as an International Brand Manager at Seagram from September 1990 to July 1996.

Antoine Ernst completed their 3rd cycle thesis in Business Administration and Management, General from IEA - Paris between 1985 and 1990. Later, in 2004, they pursued a program in AMP from INSEAD. In 2011, they attended IMD for an HPL degree, although the field of study is not specified.


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  • Chief Transformation Officer

    May, 2022 - present