Cheryl M. possesses extensive experience in eCommerce sales and business development, currently serving as North America eCommerce Sales & Business Development at SWAROVSKI since February 2020. Additionally, Cheryl has worked with CLM Associates since May 2019, providing strategic guidance on various aspects of eCommerce initiatives. Previous roles include Director of eCommerce Business Development & Marketing at Home Dynamix, where sales increased by 126% in the first year, and Director of eCommerce & Marketing at Ellery Homestyles LLC, where eCommerce sales grew by over 60% year-over-year. Cheryl has also held positions at XO Group Inc. focused on digital marketing, Linens N Things managing marketing and loyalty strategies, and Popular Club Plan as a catalog merchandiser and buyer. Educational qualifications include a B.S. in Fashion Buying & Merchandising from Buffalo State University and a certificate in International Business from the World Trade Institute.
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