Veronika Widmann

Veronika Widmann is a skilled professional with extensive experience in portfolio strategy and product marketing, currently serving as Senior Manager of Portfolio Strategy and Planning at SWAROVSKI since February 2017. Veronika's responsibilities encompass overseeing portfolio strategy for various categories, managing lifecycle processes, and developing pricing and promotion frameworks. Previously, Veronika held the role of Senior Product Marketing Manager, leading product portfolio management and segment strategy while collaborating cross-functionally to drive product development and market strategies. Veronika's background also includes positions at Laurèl GmbH, Procter & Gamble, Universität Passau, and BMW Group, complemented by a strong educational foundation with multiple master's degrees in innovation and a bachelor's degree in International Cultural and Business Studies.