Swayable's leadership team has a wealth of experience in both the business and academic worlds. Co-founder and chairman Max Stier previously worked on Peers.org, while Vice President and Chief of Operations Anastasia Dellaccio comes from The New York Times. Founder and Managing Partner Jeremy Heimans is also a founding partner at Purpose, while Chief Technology Officer and Chief Science Officer Matthew Pittinsky has a background in physics, having worked as a postdoc and physicist at NIST. Finally, Swayable's President Ferguson & Associates has experience in marketing and finance.