Michael Friedberg

Michael Friedberg is a seasoned marketing executive and entrepreneur with extensive experience in leadership roles across various industries. Currently serving as the CEO of SwayTech since July 2022, Michael previously held positions such as Director/Fractional CMO at MJF Marketing and Chief of Growth at MEGA The Privacy Company, where significant user growth was achieved. With a long tenure at IBM, including over 15 years as Chief Marketing Officer, responsibilities involved strategic marketing, operational excellence, and leadership on a global scale. Michael's work at organizations like the Marketing Association, where Michael convenes judges for the NZ Marketing Awards, underscores a commitment to the marketing profession. Michael's educational background includes Executive Education from Nanyang Technological University and a BCM in Marketing from Lincoln University.