Ariel Huang

Ariel Huang is an accomplished digital marketing and e-commerce professional with extensive experience leading teams in high-growth environments. Currently serving as the E-Commerce Director at Sweaty Betty since October 2021, Ariel has driven over 200% business growth and secured the 'Tmall New Sports Brand Of The Year' award. Previous roles include Senior Manager of Digital/Ecommerce Marketing at Converse, where effective performance marketing and content strategies were implemented, and various positions at Nike focused on brand management and consumer engagement. Earlier career experience includes marketing roles at ExxonMobil and Nielsen, where expertise in retail marketing and consumer research were developed. Ariel holds an MBA from China Europe International Business School and a Bachelor's degree in Management Information Systems from Fudan University.