Helene Bourgogne

Helene Bourgogne is a seasoned professional in marketing and strategic planning, currently serving as Sr Marketing Manager for International Premium Products at American Express since September 2022. In this role, Helene leads a comprehensive product refresh for Gold, Platinum, and Centurion cardmembers across 22 markets and evaluates partner funding allocations for future initiatives. Previous experience includes roles as a Consultant & Project Manager at American Express U.K./U.S. Swell Marketing, where Helene successfully launched the Centurion card and drove a 7% increase in adoption of Platinum cards. Earlier positions at American Express focused on acquisition marketing strategies that generated significant new sales, improved lead generation, and increased operational efficiency. Helene holds a Bachelor's degree in Business Administration and Management from Pace University.