Martin Frid

Martin Frid is an accomplished sales and business development professional with extensive experience in various industries, including home technology, consulting, and industrial processes. Currently serving as Sales Manager for Europe at SWIFT Home Lifts since January 2025, Martin also runs a consultancy, Mafab Consulting AB, specializing in sales management and business development. Prior roles include Chief Commercial Officer at Mantex AB, Region Director at engcon, and Sales & Business Development Director for the Nordics at Flowbird Group. Martin's career also includes significant positions at Aritco Lift AB and Cale Access AB, alongside an educational background in Electrical Engineering from Chalmers University of Technology.