Carolyn Bendall

Chief Marketing Officer at Swinburne University of Technology

Carolyn Bendall has a strong and diverse work experience in marketing and leadership roles. Carolyn has most recently served as the Chief Marketing Officer at Swinburne University of Technology, where they were responsible for brand, marketing, communications, and student recruitment. Carolyn successfully led a large team in developing and implementing integrated marketing programs. Prior to this, Carolyn held various positions at ANZ bank, including Marketing Centre of Expertise Lead & GM Marketing, Australia Division, and Head of Marketing & Communications, Retail Banking. Carolyn has also served as a Committee Member at the Melbourne Cricket Club. Overall, Carolyn's experience showcases their expertise in marketing strategy, branding, and team leadership.

Carolyn Bendall's education history includes completing a B.Bus (Marketing)/BA (Psych) degree in Marketing and Psychology at Monash University. Carolyn also obtained a Certificate in Professional Writing and Editing from the Public Relations Institute of Australia and a Certificate in Financial Markets from the Securities Institute of Australia. Additionally, Carolyn attended Sacre Coeur in Melbourne, where they completed their Higher School Certificate, focusing on subjects such as English, General Mathematics, Biology, Accounting, Legal Studies, and Philosophies of Life. Carolyn later pursued further professional development by participating in various programs and fellowships, including the MIT Sloan School of Management Executive Program in Digitisation and Industrialisation and the Chief Executive Women's Leaders Program. Carolyn also holds a GAICD (Graduate of the Australian Institute of Company Directors) certification. In 2023, they became an APAC Fellow at The Marketing Academy, specializing in Management.

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Timeline

  • Chief Marketing Officer

    March, 2020 - present

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