Shad Alam

Shad Alam has a diverse work experience in the field of digital analytics and optimization. Shad is currently working as a Digital Analytics lead at Swinburne University of Technology, where they lead a team to provide digital reporting and insights, optimization, and personalization activities for the Marketing team. Prior to this, Shad worked as a Senior Analytics and Optimization analyst at AustralianSuper, where they focused on digital channels. Shad also has experience as a Digital Analytics and Optimization Manager at Australian Unity, where they managed the experimentation program and digital analytics function to improve user experience and conversion. Shad has a long-standing history with National Australia Bank, where they held various positions including Digital Insights and Performance consultant, Digital Campaign Specialist, Digital Self-Service specialist, and Online Home Loan specialist. In these roles, they were responsible for driving optimization activities, producing insights, managing digital campaign assets, and ensuring correct tagging and reporting on performance.

Shad Alam obtained a Bachelor's degree in Business Systems from Monash University between 2004 and 2007. In 2014, Shad Alam acquired a Certificate in Digital Marketing from ADMA. Additionally, Shad Alam holds additional certifications, including "Be the Manager People Won't Leave," "Digital Strategy," "Leading with a Growth Mindset," and "Speaking Confidently and Effectively" obtained in 2021 from LinkedIn, and a Certificate in Digital Marketing from ADMA obtained in 2014.