Olaf Geuer

Olaf Geuer is currently the Group Head of Brand at Swisscom and a visiting lecturer at FHGR Fachhochschule Graubünden and HWZ Hochschule für Wirtschaft Zürich. With a strong background in brand and marketing strategy, Olaf has successfully created market-leading customer experiences across diverse industries, including telecommunications, entertainment, and advertising. Their unique combination of creative and data-driven approaches has fostered sustainable success for various organizations, as well as enhanced business transformation through advisory roles. Additionally, Olaf's experience as an audio-visual artist and semi-professional cellist offers a distinctive perspective that informs their innovative strategies.