Bob Hoffman

Bob Hoffman is a seasoned professional with extensive experience in solution development and consulting, particularly in logistics and automation. Currently serving as Senior Director of Solution Development for the Americas at Swisslog, Bob has held various leadership roles, including Senior Director of Consulting for eCommerce and Retail and Sr Director Engineering & Consulting in Production Intralogistics. Prior to Swisslog, Bob was Director of Sales Support & Strategy at Grenzebach Corporation, focusing on market strategy and technical leadership. With a strong background that includes Senior Systems Analyst and Senior Process Engineer roles at KUKA North America, and significant project management experience at DCT Detroit Center Tool and Utica Enterprises, Bob has developed comprehensive expertise in warehouse material flow, robotic systems, and engineering services across multiple industries. Bob's education includes a Mechanical Design Apprenticeship from Great Lakes Engineering.