Jon Randall is a seasoned professional in brand, culture, and engagement with extensive experience across various industries. Currently serving as a Global Culture & Engagement Specialist at Swissport since September 2024, Jon focuses on transforming organizational culture to emphasize a people-centric approach. Prior to this role, Jon was the Head of Purpose, Brand & Culture at Luminous, where a noteworthy dual role involved establishing a leading practice while transforming the company’s culture. Jon also operated a consultancy, implementing various programs for both UK and global brands, and has held significant positions including Culture and Engagement Director at INVOLVE, Strategy Director at multiple agencies, and Head of Marketing at Downing LLP, where a purpose-led brand program was developed. Jon’s academic background includes advanced degrees in Geography from the University of Cambridge and specialized training in Executive Coaching and Psychotherapy.