Sabina Brack

Sabina Brack is an accomplished campaign manager with extensive experience in tourism marketing, currently serving at Switzerland Tourism since April 2016. In this role, Sabina has led various initiatives, including the 2023 "Summer in the City" campaign and the Swisstainable Veggie Day, while focusing on women-centric campaigns like the 100% Women Peak Challenge. Previously, Sabina worked as a freelance author and consultant, producing travel content and providing advice on promoting hiking tourism. With a background as a project manager at Schweizer Wanderwege and experience in primary education, Sabina holds multiple degrees in international tourism, communication, and creative writing from respected institutions such as USI, MAZ, HWZ, and the University of Fribourg.