Loren Groves

Loren Groves possesses extensive experience in product management, spanning roles at high-profile companies such as Swoogo, Google, and YouTube. Currently at Swoogo since January 2023, Loren is focused on innovating the future of events. At Google, from April 2018 to November 2021, Loren built teams within Area 120, an incubator for disruptive products, and previously launched YouTube Premium and YouTube Originals between June 2014 and March 2018, significantly growing the user base. Early experience includes inventing Hangouts On Air at Google, contributing to the merger with Google+, and a foundational role at SayNow, a startup acquired by Google. Loren's career began as a professional musician at Storytold, where successes included releasing albums and performing over 250 shows.