Carina Torres

Carina Torres is an experienced social media and content strategist with a strong background in managing digital channels and audience engagement. Currently serving as the Social Media Manager at SXSW since September 2019, Carina has significantly grown the audience on Instagram by 31% and LinkedIn by 48% since July 2022. Previously, Carina held roles at WE Communications, where strategic social media initiatives were crafted for B2B tech clients, and at SXSWfm, where social media channels were managed to promote artists and events. Carina's early experience also includes public relations internships, contributing to media outreach and influencer relations. Carina holds a Bachelor of Science in Public Relations from The University of Texas at Austin, complemented by a Business Foundations Certificate from the McCombs School of Business.