Shanna Holthaus

Shanna Holthaus is a seasoned marketing professional currently serving as Global Senior Brand Strategy Manager at TUI since March 2023, focusing on aligning brand strategy with business objectives. Prior to TUI, Shanna held the position of Head of Marketing & Communication at Koninklijke Horeca Nederland from January 2020 to March 2023, leading a team in various marketing disciplines while driving annual marketing plans. Shanna's extensive experience also includes significant roles at Accor, where responsibilities spanned brand marketing and leadership across multiple segments in the Benelux region from September 2009 to January 2020. Educationally, Shanna holds a Mini MBA in Brand Management and has pursued various marketing qualifications, underscoring a strong foundation in brand strategy and management.