Genoveva Bustos

Genoveva Bustos is an experienced professional in client relationship management and business development, currently serving as Directrice associée BU CRM at GROUPE SYD since March 2018. In this role, Genoveva leads digital transformation initiatives for clients, overseeing all facets from CRM needs assessment to the implementation of Salesforce and Microsoft solutions, including user training. Prior experience includes positions as an agent immobilier at SAFTI and as an Ingénieure d'affaires at Conserto, where responsibilities encompassed commercial development, recruitment, management, and technical needs assessments. Earlier roles at EM2 and GROUPE SYD involved responsibilities in prospecting, sales, and digital marketing. Genoveva holds a Master's in Management de la stratégie commerciale from IDRAC Business School and a Bachelor's degree in sales management from ISME, along with a BTS in Negotiation and Client Relations from PIGIER PERFORMANCE.