Jon Parsons

Jon Parsons has extensive experience in digital product development and customer experience management, currently serving as Tribe Lead at Sykes Holiday Cottages since September 2013. In this role, Jon Parsons is responsible for creating and delivering strategies that drive multi-year growth while overseeing the tribe's overall commercial performance. Previous positions at Sykes include Head of Conversion Rate Optimisation, where Jon Parsons led growth through A/B testing across customer-facing digital products, and Product Owner for the Customer Website, utilizing analytics and market research for product development. Early career roles include Lead Developer and Developer, where Jon Parsons managed sprints and rebuilt the main consumer website. Previous experience also includes a Lead Web Developer position at Click Consult and a Keyholder role at Marston's PLC. Jon Parsons holds a Bachelor of Theology from the University of Chester and A levels from the Royal Latin School.