Katie Riley

Katie Riley is an experienced marketing professional currently serving as an App Marketing Executive at Sykes Holiday Cottages since May 2021, specializing in App Store optimization and paid media campaigns across various platforms including Meta, Google, Criteo, RTB House, Apple Search Ads, and TikTok. Prior to this role, Katie worked as an Assistant Manager at Kipling, a VF Company, and held multiple positions at Lulu Guinness from July 2014 to May 2020, including Retail Sales Manager and Assistant Retail Sales Manager, where responsibilities included achieving sales targets, coaching staff, visual merchandising, and HR relations. Early experience includes roles at JJB Sports from July 2009 to August 2013, beginning as a Sales Assistant and advancing to Senior Sales Assistant. Katie holds a Bachelor's degree in Drama and Theatre Studies from the University of Chester, earned between 2011 and 2014.