Lucy Fairbrother is a seasoned UX professional with extensive experience across various roles in the field. Currently serving as a UX Principal at Sykes Holiday Cottages since May 2022, Lucy previously held multiple positions at THG from April 2018 to May 2022, including Lead UX Strategist and UX Experimentation Researcher. Prior roles also include UX Researcher at Shop Direct and Matalan, as well as Online Product & Content Assistant at Sporting Pro. Lucy holds a BA Hons in Fashion and Brand Management from the University of Central Lancashire, earned between 2009 and 2012.
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