Lorena S.

Lorena S. is an accomplished marketing professional with extensive experience across various industries, including consumer goods, healthcare, and personal care. Currently serving as the Regional Marketing Head for Home Care LATAM at Symrise AG since March 2021, Lorena oversees innovation and growth initiatives for key customers in the Home Care category. Prior roles include Marketing Manager at Johnson & Johnson, where Lorena developed strategies during the pandemic that significantly increased market share and adapted large-scale events to digital formats. Previous positions also include leadership roles at General Mills, Merck Group, Colgate Palmolive, Nestlé, Procter & Gamble, and Panasonic, where Lorena consistently achieved double-digit growth, enhanced brand equity, and implemented successful promotional strategies. Lorena's educational background includes a BA in International Business with a marketing minor and specialized training in digital pharmaceutical marketing.