Bart Schaller

In the role of Chief Marketing Officer, Bart Schaller is focused on innovation and growth for Synchrony and for our partners. Bart is committed to driving new growth strategies, including developing new products, channels and value propositions for both business-to-business and business-to-consumer segments. His commitment is built upon over 25 years of insights working directly with major retailers on strategies to increase sales and expand customer relationships. He has developed and launched many new card and business programs, successfully repositioned value propositions, and integrated programs with retailers’ core market strategies.

Most recently, Bart was SVP, Business Development, where he led new partner program sales activities, M&A opportunities and strategic investments. Prior to this role, Bart was the Vice President and General Manager for the GE Retail Consumer Finance Walmart relationship. In that role he was responsible for the overall growth and performance of the card programs with Walmart. In 2003, he was promoted to Vice President, Marketing for JCPenney Credit Services. Following several progressive roles in Operations, Marketing and Client Development, he joined the Lowe’s Credit Services Team as Marketing leader in 1999.