Gary Smith

Gary Smith is an accomplished marketing and creative professional currently serving as the Senior Vice President of Brand at Synchrony since May 2024. Prior to this role, Gary held positions such as Executive Creative Director at La Visual and Coda Cross Media, where skills in brand-centric marketing and agency development were demonstrated. Gary founded At Play Creative in 2006, a digital agency known for providing brand strategy and creative marketing solutions to Fortune 500 clients like DC Entertainment and Disney. Earlier experiences include leading large-scale campaigns at MRM Worldwide and TBWA\Chiat\Day, along with defining creative processes at Magnet Interactive and creating interactive digital assets as an Art Director at Digital Entertainment Network.