Nicole Flowers Johnson (She/her/hers)

►HOW I MAKE AN IMPACT

I am passionate about content and channel optimization, brand consistency, segmentation and personalization, analytics and meaningful measurement. I have earned a reputation for being able to create and deliver marketing vision, global strategies, programs, plans, and initiatives. I love leading, planning, and executing global marketing programs to increase revenue and visibility across key verticals and target markets. I enjoy what I do as each and every day is a new day to put something out in the world. Bonus points is working with great people in getting it done.

►5 KEY AREAS OF SKILLS I OFFER

1. Developing a comprehensive, platform-led framework to elevate brand awareness with users, decision-makers, prospects, influencers, analysts, partners, and senior executives.

2. Overseeing and delivering content strategy, mapping content to the prospect and customer journey, and defining measurable acquisition goals to track performance.

3. Collaborating to inform and develop product architecture that drives ease of use and growth.

4. Developing, managing, and tracking strategic, operational and tactical metrics to optimize resources and outcomes.

5. Synthesizing competitive trends, market data, and customer/consumer insights into a plan of action.

►CORE COMPETENCIES

Social and digital media, owned, earned, and paid media, content marketing, B2B marketing, multi-channel marketing, strategic partnerships, branding and identity, reputation management, change management, business development, press relations, web management, crisis communications, team and agency management, employee relations

►HOW I LEAD TEAMS

Find the opportunities, step in when support is needed, break down barriers, and raise visibility. Other than that, stand back and let people do what they do well.

►BOARD COMMITMENT

Board Chair, SocialMedia.org, 2018 – present; Chief Member, 2022 – present