Catherine Lai

Catherine Lai has work experience in marketing and research. Catherine worked as a Regional Marketing Manager at Synology from 2019 to present, where they were responsible for B2B and B2C marketing planning and execution in the Middle East and Levant region. Catherine developed and executed regional marketing strategies, managed media communication, and implemented influencer marketing. Prior to that, they were a Regional Marketing Specialist at Synology from 2019 to 2023. Before joining Synology, Catherine worked as a Research Executive at Acorn Marketing & Research Consultants from 2016 to 2019. In this role, they supervised and coordinated research projects, designed survey questionnaires, and conducted qualitative interviews.

Catherine Lai completed their Bachelor of Business Administration (BBA) in Marketing at the University of Liverpool from 2012 to 2016. Catherine also pursued a Bachelor of Business Administration (BBA) in Marketing at Xi'an Jiaotong-Liverpool University, but the specific dates of their enrollment and completion are not provided.