Jenny Fridh

Jenny Fridh is an accomplished communications and sustainability professional with extensive experience in leadership roles across various industries. Currently serving as Chief Communications and Sustainability Officer at Synsam Group since March 2019, Fridh oversees communication strategies for a leading Nordic optician group. Previously, Fridh held the position of Group Director Communication & Sustainability at Scandi Standard, contributing to the company’s reputation on Stockholm Nasdaq. Fridh's earlier roles include Head of Communications at Kronfågel AB, where contributions spanned over a decade, and leadership positions in communications at Lantmännen and Newsec. Fridh holds a Bachelor of Arts in Media & Communication from Linköping University and completed the Communication Executives Program at IFL, Handelshögskolan i Stockholm.